MySkribbles.com

It’s been a while since I last updated  my blog as I am scratching my head what should I blog about. And finally I have found an angle for having it updated more frequently. Some might not find it is interesting but some might find it informative. So, stay tuned!

The Nielsen Company reported in June that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in 3 minutes spent online.

Read more via Who Spends Most Time on Facebook? – eMarketer.

^^ Osup!

The CNY press ads from Digi is very impressive this year.  Their concept of using yellow man to usher the year of the tiger is very creative and different from the ordinary CNY ads. Well done!!!! 

^^ Osup!

I agree with Seth Godin on how he differentiates between free and bonus.  This might be useful for you in your future promos. Before you starts giving away some freebies for your next promo, think twice on the objective of your initiative.

• Free is something you get, no matter what.

• A bonus is something you get as an add-on when you purchase something, or trade your attention.

• The purpose of free is to spread the word, alert the universe and generate interest.

• The purpose of a bonus is to reward immediate action and to sway the undecided.

^^ Osup!

I wonder when Malaysia McD will have the Ringgit promotion
I’ll keep dreaming for it day and nite!

*Parkson: Includes brand value of foreign retail businesses including China
** Petronas: Petronas Dagangan and Petronas Gas (B2C, B2B Petroleum, LPG and Natural Gas) business

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Amway is running a brand campaign nationwide to boost their visibility and awareness to the public. Can see that they are now moving aggressively to above-the-line campaigns. Don’t be suprise to see a lot of their ads on newspapers, TVC and billboards.

^^ Osup!

A series of ING retirement ads. Check out their copy.  I like the way they tease the reader with their creativity. It links to the product that they are featuring but without too much of hard-selling. Simple yet catchy. Well done!

^^ Osup!

I know this ads have been around for quite a while and I have seen this ads quite a number of times but I did not find anything special about it. It was only after reading an email that I found out the talent of the ads resembles Michael Lai (CEO of P1 WiMax). To be frank,  I think not many people will know who is Michael Lai and how does he looks like unless those who are familiar with the industry.  To me, even if the talent is replaced with someone else, it would have not made a big difference.

Yea, some people might think that it’s creative but to me it’s more like a personal attack to the CEO rather than highlighting on the features. They should do something like the Telcos and Airlines. Which they are really attacking on each others weaknesses in terms of features that are more prominent. 

Anyway, both P1 and Streamyx services still sucks!

^^ Osup!

Recently, I noticed that there is a revamp on takaful logo.  The brand new logo is fresher.  The “look and feel” are more professional. The colors combination are brighter not as dull as the old dark green. The new font highlights the brand name more prominently unlike the old one that looks more like a jawi font. It’s a great new look for takaful malaysia.