The difference between free and bonus
by Jo@nN3 on Jan.29, 2010, under A&P or Mktg Skribbles
^^ Osup!
I agree with Seth Godin on how he differentiates between free and bonus. This might be useful for you in your future promos. Before you starts giving away some freebies for your next promo, think twice on the objective of your initiative.
- Free is something you get, no matter what.
- A bonus is something you get as an add-on when you purchase something, or trade your attention.
- The purpose of free is to spread the word, alert the universe and generate interest.
- The purpose of a bonus is to reward immediate action and to sway the undecided.
